Logos are the first and the foremost thing that catches someone’s eye, be it a customer or a competitor of yours. Why? Because our eyes would always first land on a unique picture or an illustration before they read a bunch of letters sitting right next to that eye-catching logo. Logos are very important when you are setting up your business, it doesn’t matter if it is online or an offline retail store. All that matters is the logo. It defines your brand, it’s ideas and uniqueness. It is extremely important to find a logo that not only matches your brand’s values but syncs with your vision. Thus, it is extremely important to have a logo for your brand or business.
Types of logo designs
Just like there isn’t only one kind of brand, there can not be only one type of logo. Every business needs a logo of its own.
Brand or Pictorial Marks : This type of logo design is most ideal when you intent to offer a particular mind of product or service or an image that suits your brand name.
Abstract Logo Marks : This includes a symbol that tries to communicate what exactly your brand stands for or any key defining feature of your business.
Mascots : These mascot logos are mostly famous in either food industry or of sports. In short, where the target audience of your brand is young age group.
Wordmarks : These types of logos are widely used logotypes and are very ideal for your company if the name of your brand is not after an individual’s name.
Lettermarks or Monograms : These logos work best for your brand if the name is too long and can be abbreviated easily. If so, these work the best for you.
Combination Marks : This kind of logos includes a combination of symbols, letters, picture or a mascot which matched your market.
Emblems : This one has a traditional feel to it and fits mostly the brands that try to carry forward a legacy of years or generations.
Dynamic Marks : These logos, as the name hints, are of a new-age style which offers a variety of fonts, colours and texts combination that can change to fit any medium of communication. Thus, dynamic.
How to choose the best Logo designing company
Looking for a good logo design company in India can be a tedious task. It is an absolutely time consuming job and one that requires sessions of brainstorming for determining the ideal company for the logo design Services in India. But the “know how” or do-it-yourself (DIY) tips for working out on this quest are here.
1 The digging up of previous work done by the company could be the icebreaker while searching and sorting the companies. Their past work experience and their clients list along with the type of industry they cater to are some important points to keep in mind while initialising the search for the best logo design company India.
2 Another step could be to get in touch with someone who has worked with the company and can give credible information about the practises and culture the company follows. The previous clients can be contacted to have a brief insight of their experience with the given logo design company.
3 Logo design isn’t just about designing; it has to have a quality branding. Exceptional designs as well as designs that compliment the market demands and strategies add to the brand value and therefore, branding is as much important as designing. It is imperative that the company must carefully abide by branding ideals too while designing the logo.
4 Understanding the concept and what the product actually wants to convey is highly dependent on the logo and understanding how a company shapes its ideas into reality might be a key factor while considering companies. If one can understand how able the company is in amalgamating the brand’s value and the message into the logo, then there is seldom a chance of missing out on a good enough company.
5 One of the most essential facts to consider is the company behaviour and client support. There might be numerous changes of suggestions, the bits that create a product and others; therefore it may be a highly transposing deal to design the final logo. It is crucial that the company has an upstanding attitude and delivers to the client demands with patience.
Logos greatly affect the customer sentiment and approach towards a product. A well thought and well designed logo blissfully permeates throughout the customer’s mind. The enormous amount of effort put behind the creation of a logo gives fruitful results if done with a thoughtful outlook in an accurate manner. It generates ample fascination and allures the one observing the logo. It is of great importance that the idea and design of logo and the choice Matebiz to work on the logo is done with precision as it has an enduring impact on the company as well as the consumer.