Meanwhile, online marketing is one of the most essential ways to bring more success to a business. The display of Google AdWords is a crucial criterion. However, the simple job of creating an AdWords account is not enough. This often has to be adjusted and reoptimized so that the advertisements really lead to more success. But for this task there are professional agencies, which have specialized in the optimization of the Internet presence.
Some companies waste more than 25% of their SEA budget on small mistakes. At 5000? Monthly investment would be 15,000 annually? Loss. In any case, a good Google AdWords agency is very important to succeed in the longer term. In recent years, however, the number of agencies has increased enormously. It is of course difficult to find the right or best agency.
Here are 10 tips to help you decide: To prepare yourself for working with an online marketing agency, it is best to first acquire the basics of development and optimization. After all, you invest a lot of money in this initiative.
#Tip 1 : Get an overview of the areas of AdWords management and optimization.
Some agencies deny the customer access to the AdWords & Analytics account – an absolute no-go! Because a basis is the transparent cooperation between agency and customer. It is important that you are always kept up to date. That’s the only way to keep track of your online marketing campaigns.
#Tip 2: Agencies that give you all the important account details are trustworthy. You should be the account manager in order to verify the work of the agency.
Often, this activity is not left to the customer, but disadvantageous small business. Your supervisor should not be someone, but a kind of confidant. Your Google AdWords agency should definitely provide you with a personal advisor.
#Tip 3: Look for agencies that provide dedicated account managers with AdWords certification.
With the right advice, it is important that you feel well in every way. This is achieved above all by the establishment of a personal bond and high professional competence. Many companies turn to smaller agencies because many large companies lack precision, quality, innovation and speed. That’s why you should opt for a smaller agency. You benefit from personal support and specialized know-how.
# Tip # 4: Your chosen agency should have a high level of technical and specialized knowledge of Google AdWords. In this way, you can pass competitors and earn more profit.
Many years of practical experience, excellent references and a Google AdWords certification make a good agency. Google AdWords certification, hands-on experience and references continue to be important. Ask about the agency’s internal processes: Have any quality processes been implemented in the workflow? What method do you use to create an AdWords account structure?
# Tip 5: In a good online marketing agency, internal processes should be clear, transparent and fluid. Because in every company, the employees should have optimal communication and consultation in order to assure a perfect optimization of their online presence.
A good indicator for this are the references on the homepage. This will give you a first impression of the work situation in an agency.
# Tip 6: An excellent online marketing agency should have completed projects with larger AdWords accounts, received positive customer reviews, and actually increased the bottom line.
An AdWords campaign is defined by the generation of the so-called Return on Investment (RIO). With a reasonable optimization concept, it takes much more than the simple promise that your website will soon receive more traffic. For example, anyone who wants to be trustworthy has to pay attention to the KPI (Key Performance Indicator), CPA, CPO, CPL or the conversion rate.
# Tip # 7: Look for agencies that focus on increasing their revenue, revenue, and ROI while cutting acquisition costs.
In this case, it is again important that you as a customer get all these key figures or information and thus always kept up to date. It should be emphasized once again that a successful campaign goes hand in hand with transparent cooperation. At least once a month, your agency should send you a report on key KPIs.
#Tip 8: Look for agencies that use reporting to gain valuable insights, send regular, detailed AdWords reports, and help with any questions you may have.
Some AdWords agencies charge a monthly flat fee, others pay by the hour, and others charge you the percentage of monthly ad spend. Always ask your agency if they suddenly advise you to use more budget.
#Tip 9: Question the choice of billing. If the contact person provides a meaningful explanation, you can trust him.
Get insights into your ads and website when they’re reviewing AdWords work in Google Analytics. The tool provides an understanding of the purchase decision process.
#Tip 10: The agency should have technically- savvy employees. It must be guaranteed that the tracking on your website or app works correctly before you start advertising PPC.
Conclusion
A good online marketing agency has many important criteria to consider as serious. In addition to features such as Google Partner status, factors such as transparent pricing, reputable references, and reporting are also very important.
Google AdWords is one of the most important advertising tools today. We at AdPoint GmbH know what significance this can have for a company, and therefore we are individually and motivated for your success.
Contact details for the AdWords agency
AdPoint GmbH
Managing Director Mr. Felix Wenzel
Sokelantstrasse 5
30165 Hanover
Tel: 0511 99987580
Mail: adwords@adpoint.de